Dispense three to four drops into palms of your hand and gently rub your hands together. The rule of thumb is start with less, run your hands and fingers over the beard ensuring you start from the cheek area at the top of your sideburns and then working your way downwards to cover the rest of the beard. If using a comb, continue to comb in a downwards motion and use your hand as a way to pat down flyaway hairs.